The 22nd EU Film Festival 2021 is a Big Chance for Malaysians on a Virtual Journey

The film has been the perfect vehicle for Malaysians to travel as a proxy during an epidemic when borders are very limited.

All 20 films from this year’s European Union Film Festival (EUFF) have been carefully selected for this purpose so you can travel throughout Europe in the comfort and safety of your home.

Malay Mail joined Timo Goosmann, Head of the Department of Politics, Media and Information, the European Union delegation to Malaysia to talk about the long-awaited 22nd-anniversary celebrations and the power of cinema to help us understand each other better.

“Especially nowadays, virtual travel through Europe can be even more exciting as it can showcase European diversity, creativity and invite Malaysians to think about their approach to diversity,” Goosmann said.

“It’s a pity we can’t make an actual screening at the moment, but we can promise that the selection of films we will be offering has been very carefully compiled. There will be many treasures to discover.”

One of the purposes of this festival is to show how cultural diversity can enrich us all.

The selected films showcase the diversity of talents of different European countries and further reinforce the message of cooperation, including multiple co-productions between countries.

However, ultimately, the film serves as a platform to promote international understanding between Europe and Malaysia.
“I believe cinema can be an incredible source of empathy because it is a unique medium for understanding the dreams and aspirations, social realities, and historical experiences of other countries,” Guzman said.

“By traveling across different countries, we can enrich our vision of the world, help us understand different cultures, and be a source of incredible empathy.”

Like other festivals, EUFF had to spin and use virtual space when the outbreak pushed physical events backward to level the curve.

The advantage is that everyone can stream movies online for free, unlike before when viewers had to rush to buy tickets at designated cinemas in Kuala Lumpur.

“Now it is a European film festival that is truly in Malaysia, as it opens up many options to reach the whole of Malaysia via streaming, whether you watch it in Kuala Lumpur, Ipoh, Kelantan or Kota Kinabalu,” Goosmann said.

But he craved the experience of watching movies and exchanging opinions with his friends.

“The downside, in my opinion, is that if part of the experience of going to the cinema is seen in groups, immersed in the cinema, and then streamed after discussing it with friends, the experience will be a little different. A little bit, ”added Goosmann.

For now, Covid-19 remains the EUFF’s biggest obstacle. This is because the ongoing epidemic is preventing European Union delegations to Malaysia from organizing the kind of celebrations they envision.

The main thing is that the high immunization rate in Malaysia gives much-needed confidence that eventually, the situation will return to normal.

After more than 20 years of film festivals bringing European art and culture to Malaysia, Goosmann hopes the festival will continue to showcase European diversity and creativity.

It is also an important platform for screening art and low-budget home films that are not normally shown in Malaysian cinemas.

“So it offers a unique opportunity for the audience because it is an alternative that is not available in mainstream cinemas and thus gives the audience access to works that are not suitable in big cinemas.

“This is one aspect of EUFF that offers a wide selection of interestingly selected contemporary perspectives, and this is the added value of the festival and we hope we can continue,” Goosmann said.

The 22nd European Film Festival will be held from 15 November to 15 December.

The ‘Moneyheast’ barrier-breaking shot reaches the end

Los Angeles, Netflix will release the last five episodes of the great Spanish series Money Heist on Friday, opening the door to other non -English series on streaming services.

Created by Spanish private network Antena 3, the horror film about a group of thieves and their intricate robbers has become the most-watched series on Netflix instead of English after the show aired in December 2017.

The fate of the robbery character, codenamed from cities around the world, captivated American audiences who were not used to the dubbed show at the time.

The New York Times praised the series and its twists and turns as a “vehicle of joy in every respect,” and the Haaretz newspaper in Israel called it “seriously glued.”

The red dress and Salvador Dalimask, worn by members of the series ’rebel thugs, quickly became popular around the world at costume parties and street protests.

Elena Neira, a professor of communication science at the University of Catalunya Ober, said:

Thanks to the show’s success, Netflix and its competitors “realized they didn’t have to make everything in the United States” to reach audiences around the world, he added.

Netflix quickly got big marks in other non -English series, such as the French thriller film Lupine and the Korean dystopian drama series Squid Game. This is the most-watched series on the platform this year.

“Very addictive”

The Money Heist script is “not revolutionary,” but tells “a very universal story about the struggle between good and evil, with messages about women’s power, friendship, and the need for rebellion.” ..

Lupine shares many features of the show. For example, it focuses on thieves with “very smart” and “certain morals” aspects.

Money Heist was also fortunate to be featured on Netflix shortly after the January 2016 steaming service aired live in over 130 countries and got coverage almost all over the world except China.

Netflix’s recommendation algorithm ends with a cliffhanger and is also ideal for series like “addictive” Money Heist, said Alberto Nahumgarcia, a professor of audiovisual communications at the University of Navarra.

“As distribution becomes more global, there is a kind of planetary alignment,” he added.

The show also benefits from the willingness of the U.S. streaming giant to make a huge investment to add dubbing and subtitles to the show in dozens of languages, Neira said.

Spanish launchpad

The global success of Money Heist has also given a great boost to the Spanish audiovisual sector.

“The Spanish industry has been put in a place we never dreamed of,” program creator Alex Pina told a press conference in Madrid on Tuesday for the fifth and final season of the series. Speaking to promote the second part.

Netflix signed a deal with Pina in 2018 to create a new series and project dedicated to the streaming giant.

The following year, it opened its first European production center in Madrid as part of a multi-million euro investment in Spanish content.

Money Heist has shown that “stories can be created anywhere in the world and watched anywhere in the world.” Diego Avalos, vice president of Netflix Content for Spain and Portugal, told AFP.

Some “money robbery” stars have become regular subscribers on other Netflix shows.

Jaime Lorente, who plays the character of the Denver robber, and Miguel Herrán, who plays the character of the young hacker Rio, will appear in another Spanish global hit, the teen drama “Elite.”

Reed Hastings, head of Netflix, said it’s “incredible” to see Spanish shows like Money Heist and Elite “win the hearts of fans not only in Spain but around the world.”

“Our goal is to be part of Spain’s creative ecosystem. We are investing in the long run,” he added with the opening of the company’s production center in Madrid.

Leave a Reply

Your email address will not be published. Required fields are marked *